Artificial Intelligence (AI) is significantly transforming eCommerce in several key areas: 

Personalized recommendations: AI analyzes customer behavior, purchase history, and preferences to offer tailored product suggestions.

Chatbots and virtual assistants: These AI-powered tools provide 24/7 customer support, answering queries and guiding purchases. 

Inventory management: AI optimizes stock levels by predicting demand and identifying trends. 

Pricing optimization: Dynamic pricing algorithms adjust prices in real-time based on various factors like demand, competition, and inventory. 

Fraud detection: AI systems can identify suspicious activities and prevent fraudulent transactions. 

Visual search: Allows customers to search for products using images instead of text. 

Voice commerce: Integration with voice assistants enables voice-based shopping. 

Predictive analytics: Forecasts trends and customer behavior to inform business strategies. 

Automated marketing: AI-driven tools personalize marketing campaigns and optimize ad placements.

Logistics and supply chain optimization: Improves route planning and delivery efficiency.